Palladium Doors Case Study Example | Topics and Well Written Essays - 1500 words

atomic number 46 Doors - Case Study ExampleThe cost associated with the chosen alternative has also been shown. The projected Gross attain and Net Profit figure have also been reflected here. The study will reflect the strengths, weaknesses, opportunities and threats of the telephoner. It will set off the analysis of the Political, Environmental, Social, and Technological environment of the operational market in which the company is operating. Problem Statement palladium Door, Inc. is one of the privately owned producers of different commercial and residential garage doors. In its product line, the company manufactures both insulated and non insulated cables, steel garage doors, supplies, rollers, springs and the side roller tracts. The company wanted to increase the gross gross revenue by 36 percent in the year 2004. Robert Hawly, the director of sales & marketing, was concerned that whether the present distribution schema which was used by palladium would be able to hand the goal. Although the company has shown a steady offset from outgoing 10 years, but the market sh be of Palladium was only 2.6 percent. The senior executives of the company were do to believe that this sales goal was justified and would attend to the company in attaining a large sales volume for the preservation of its buying position with the suppliers. During its growth period, Palladium has even exceeded the industry growth. Three radical plans have been chosen for the achievement of the companys goal. There are four different phase of views related to the marketing decisions. SWOT Analysis SWOT analysis will help to analyze various organizational issues (Mintzberg et al., 1998 Ansoff, 1965). It is a traditional method for making strategic plans (Dickson, 2002 Glaister & Falshaw, 1999). The SWOT analysis will help in selecting the best strategic option followed by the decision making after understanding the veil relationship between the company and its respective environmen t (Pahl & Richter, 2009 Ferrel & Hartline, 2010). Strengths 1. When Palladium was in its growth stage, it had a sales growth which was even higher than the industry growth. This is a significant strength of the company which has helped it to achieve a remarkable position in the market. 2. The company has a good partnership associated with the exclusive dealers. The exclusive dealers are responsible for almost 70 percent of the companys sales. This will help the company to achieve the targeted sales goal. 3. The company is one of the biggest steel door manufacturers. Weaknesses 4. Although Palladium has shown a steady growth from past 10 years but the market share of the company was only 2.6 percent. 5. The company had only 50 additional dealers in previous 10 years. This was counted as one of the weaknesses of the company. Opportunities 6. Palladium has high opportunities by expanding its trading operations in the North West and West markets, where the houses build are aging. 7. Th ere exists low brand ken in the market where Palladium operates. This gives the company an opportunity to attract the customers who are not brand conscious. 8. Palladium has the opportunity to extend the total number of exclusive dealers which